While the quality of your products is key to customer satisfaction, you shouldn’t underestimate the power of stylish and thoughtful packaging either. This is a good opportunity to show off your brand even further, and customers will love to receive their anticipated purchases in beautiful wrapping. It shows that you go the extra mile to give them a great experience, and care about how your brand is presented, so if you are starting a new business, here are some tips on how to package your products to send on to customers.
1. Make Sure Your Logo is Visible
Your business brand must be clear on any packaging that comes with your products, so always make your logo visible. You can get special stamps made with your logo and use these to brand your packaging or have stickers made if this is preferable. Just make sure the placement of your logo is clear and takes center stage.
2. Gift Boxes
You might choose to give your customers the choice of selecting a gift box at an additional fee if they intend to give their purchase as a gift, and a lot of people will take advantage of this. However, when they are packing extra for a gift-wrapped purchase, this must be done to a high standard. Look for a supplier of wholesale gift boxes so that you have plenty in stock, and then dress them up to fit in with your specific brand. You could even purchase gift bags, and other packaging options from these suppliers as well.
3. Free Samples
Another thing to keep in mind when sending purchases to customers is including some free samples of your other products in the package as well. This is a great way to promote some of your other items on sale, and it’s always pleasant to receive free samples to try. It can also help your packages to feel extra special and keep your customers coming back for more.
- Bet-David, Patrick (Author)
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4. Quality Materials
Although you might not want to spend a small fortune on the packaging, you do need to make sure the materials you are using are of good quality. Not only will this reflect your business brand, but it can also help to keep your products protected from damage when they are in transit. If you do have delicate items to send, use sturdy boxes, padded envelopes, and so on.
5. Eco-friendly Approach
Finally, consider how you can make your packaging eco-friendly as this is an issue that many consumers are concerned with. While cardboard boxes can be recycled, sometimes the plastics inside can’t be. You can choose to use water-soluble packaging to help reduce plastic waste if this is an approach that you are interested in. You could also leave a request that your customers recycle the packaging at home.
If you want to wow your customers with how well their purchases are presented, consider these packaging tips to make your business brand shine.