3 Reasons Why Your Company Can’t Attract Top Employees

by mt1sn Posted on 198 views

There are few things that can be as frustrating for a company as failing because they can’t attract top talent. What’s worse is that they often don’t know what they are doing wrong and continue to repeat the same errors over and over again. Companies that recruit better are able to save money, be more productive, and keep their employees longer. This is why you will need to take a long hard look at your recruitment process and see if it needs tightening up. Let’s take a look at some of the reasons why companies fail to attract top employees.

You Lack Experience

If your HR team is inexperienced or you’re handling everything yourself, you can’t expect to attract the best people. You will make mistakes on your listings that candidates will spot and flag up. You may also not know how to craft an attractive benefits package or know what your prospective employees are looking for in a workplace.

This is why you should consider handing over this function to outsourced HR management services such as G&A Partners. HR management services will gladly handle the whole recruitment process for you and even help with training and onboarding. They will be able to look at your company culture and reflect it correctly in your listing. They might also be able to give you recommendations on how you could make your workplace more attractive, which could instantly improve the talent pool you’ll have access to.

You Don’t Stand Out

You should know that the demographics of the job economy are rapidly changing. More people are going into retirement, and demand vastly outpaces supply for skilled professionals in many trades. This is why you’ll need to work harder to stand out from the pack.

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Having good benefits packages can help, but you can expect everyone else in your industry to offer similar things. It’s really about creating a solid employer brand and company culture. This is what will give you some personality and allow you to catch the attention of candidates who align with it.

There are plenty of things that you can do to create an attractive employer brand. Offering interesting perks, flexible scheduling, a vibrant place of work, and having a good presence on social media are all things that could benefit it. Transparency and consistency are also very important as conflicting accounts from former employees could end up tarnishing your brand.


Geography will also be a determinant of the type of talent you can attract. A tech company that is located in Boise, Iowa will not have access to the same talent pool as a company in Austin, Texas; that’s just the way it is. If you need talent for a job that can be done remotely and it’s in the next city or state, give your employees the chance to telecommute.

These are all common reasons why businesses can’t attract the best employees. If any of these things apply to you, make the proper correctives immediately and consider working with professionals.